Kajabi pricing, fees and an alternative for teachers on WordPress
Kajabi is an all-in-one platform: website, email marketing, courses, coaching and community, hosted by Kajabi. BOS adds lessons, checkout and a branded app to the WordPress site you already run.
At a glance
| BOS | Kajabi | |
|---|---|---|
| Where students buy and watch | On your own WordPress site, in your theme | On a site built and hosted on Kajabi |
| Free plan | Free plugin, up to 5 lessons | No (free trial only) |
| Lowest paid plan | Pro: $29 a month ($290 a year) | Basic: $179 a month ($143 a month billed yearly), 5 products |
| Fees on your sales | 0% platform fee on every plan | 0% with Kajabi Payments; 2%, 1% or 0.5% with a third-party provider by plan |
| Branded iOS and Android app | App plan: $149 a month plus $999 one-time setup | Included on Pro: $499 a month ($399 billed yearly) |
| Checkout | WooCommerce, with the payment provider you already use | Kajabi Payments (2.9% + $0.30 on Basic) or PayPal |
| Email marketing, funnels, community | Use the WordPress plugins you already have | Included, and the reason for the price |
| Audio that plays with the screen off | Yes, in your app | Audio lessons are supported; app is the Kajabi app unless you are on Pro |
| Right-to-left languages | Yes, site and app | Limited |
Competitor prices from public pricing pages, November 2026, monthly billing unless stated. Card processing fees apply on every platform, including BOS.
Which one fits you
Choose BOS if
- You already have a WordPress site, a mailing list and a way to sell
- You want to sell recorded lessons, not run funnels and webinars
- You want your own app without paying for the Pro tier
- You teach in Hebrew or another right-to-left language
Choose Kajabi if
- You want one vendor for website, email, courses, coaching and community
- You run launches with funnels, pipelines and affiliates
- You are not on WordPress and do not want to be
The main difference
Kajabi replaces your website and your email tool with Kajabi, and charges for the whole bundle. BOS assumes you keep WordPress and your existing tools, and charges only for the lesson library and, if you want it, the app.
Keep your site. Add the lessons.
Accounts are approved by hand, usually within a day. The plugin and up to 5 lessons are free.