When managing customer relationships, it’s essential to understand the difference between a Client and a Contact. These two terms may seem interchangeable, but they serve distinct roles in business communication and CRM systems.
What is a Client?
A Client is a company or an individual that does business with you. Clients are the entities that purchase your services or products, and they are the primary accounts you manage.
What is a Contact?
A Contact is a person within a client organization. A client can have multiple contacts, such as the CEO, finance manager, or project lead—anyone you interact with within that company.
Key Differences
1️⃣ A contact can be a client, but a client can have multiple contacts.
2️⃣ A client represents a business relationship, while a contact is an individual associated with that client.
3️⃣ Contacts facilitate communication, while clients are the entities engaging in transactions.
Understanding this distinction helps businesses structure their CRM and communication strategy more effectively, ensuring seamless interaction with the right people.
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